A Marketer's Guide To Category Design: How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy
Country | USA |
Brand | Baker Academic |
Manufacturer | Baker Academic |
Binding | Paperback |
ItemPartNumber | 9780801047763 |
ReleaseDate | 2004-07-01 |
UnitCount | 1 |
EANs | 9780801047763 |