A Marketer's Guide To Category Design: How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy
Country | USA |
Brand | Cengage Learning |
Manufacturer | Cengage Learning |
Binding | Paperback |
ReleaseDate | 2012-05-08 |
UnitCount | 1 |
EANs | 9781111835385 |