A Marketer's Guide To Category Design: How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy
Country | USA |
Brand | Back Bay Books |
Manufacturer | Back Bay Books |
Binding | Paperback |
ItemPartNumber | 9780316332736 |
ReleaseDate | 1999-07-01 |
UnitCount | 1 |
Format | Illustrated |
EANs | 9780316332736 |