A Marketer's Guide To Category Design: How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy
Country | USA |
Brand | Ballantine Books |
Manufacturer | Ballantine Books |
Binding | Hardcover |
ItemPartNumber | 9780345442345 |
ReleaseDate | 2003-02-04 |
UnitCount | 1 |
EANs | 9780345442345 |