A Marketer's Guide To Category Design: How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy
Country | USA |
Brand | William Morrow |
Manufacturer | Avon Books |
Binding | Hardcover |
ItemPartNumber | illustrations |
Color | Yellow |
ReleaseDate | 1999-09-07 |
UnitCount | 1 |
Format | Deckle Edge |
EANs | 9780380973873 |