Description
Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.
The Secrets of Lettering: 10 Keys to hand-drawn letters.
"The secrets of lettering" is a guide for whoever wants to start designing hand drawn letters but does not know where to begin.
The ten keys to draw lettering are collected in this book with a professional result that will take you since the first guidelines and advises to the on-screen digitalization.
Through a pleasant and close language you will go deeper into the fabulous world of font design without having to deal with a mountain of technical typographical words.
The book is filled with illustrations and examples of works from the best typographers, calligraphers and lettering designers of the world that will help you improve very quickly your skills in hand-drawn letters.
Do not think twice and start immersing yourself in the wonderful world of lettering!!!
In this book you will learn:
- What is lettering?
- The different between lettering, calligraphy and typography.
- What is it and how to correctly apply the typographical weight, axis or modulation, the width of the character, the height of X, the contrast between thin and thick strokes and the retouches and serifs.
- What is tracking and kerning, the significance of these terms and how to use it in our designs.
- How to deal with a lettering work from scratch and get
amazing results.- All of the resources used by the lettering professionals for their designs to look fabulous.
- Where and what to look to find the mistakes in your hand-drawn letters and how to correct them.
- How to correctly digitize your hand-drawn letters.
And many other advises and tricks that your author, Fidel Lopez, has been selecting over the year of designing typographies, calligraphies and lettering for clients, companies and agencies from around the world.
