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Management & Leadership

Decision-Making & Problem Solving

The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making

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Condition: USED (All books are in used condition)

Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
- Used Book in Good Condition
Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies.Â Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics.Â For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning.
Country USA
Brand Routledge
Manufacturer Routledge
Binding Paperback
ItemPartNumber localization_013026248X
UnitCount 1
Format Unabridged
EANs 9780130262486
ReleaseDate 0000-00-00

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