Gain an understanding of the inner workings of each functional area in the typical company.
Learn the interdependencies among functional areas and how they affect the company's strategic goals.
Understand how each functional area impacts the company's financial success.
The Understanding Pharma book and 10-module e-course series have been incorporated into the on-boarding and professional development programs of numerous leading pharmaceutical and biotech companies, as well as university curricula for students preparing for careers in the industry. Two full printings of the first edition--more than 5,000 books--have sold out.
This third edition provides key updates to content, including a new Medical Affairs chapter and new content related to the distinctive issues and requirements surrounding biopharmaceuticals. There are also major updates to the Managed Markets and Trade and Distribution chapters. Key data points have been revised throughout the book to maintain currency.
Topics covered in the book include:
The global scope of the pharmaceutical industry
Typical pharmaceutical company structure
Customer groups supply and demand drivers
Pharmaceutical product lifecycle
Distribution
Each function-specific chapter explains:
The role of that functional area in fulfilling the pharmaceutical company s mission
The impact of that functional area on company profitability and strategic vision
Key activities within that functional area
Understanding Pharma is an ideal resource for professionals in a wide variety of careers, including:
Public Relations
Students preparing for careers in the pharmaceutical industry will also find it extremely effective in orienting them to their chosen field, and the industry as a whole.
Be sure your team has what it takes to succeed in this competitive environment. Understanding Pharma will provide the practical knowledge they need. Also be sure to check out the companion book, Lingua Pharma, the first comprehensive glossary of industry-related terms.Understanding Pharma is an introduction to how pharmaceutical and biotechnology companies actually work, from both a scientific and a business standpoint.
